Saturday, December 1, 2007

66°North provides outerwear for the movie Journey to the Center of the Earth

66°North provides outerwear for the new upcoming Imax movie Journey to the Center of the Earth staring Brendan Fraser to be released in June 2008. The New Line Cinema version of the Jules Verne classic, Journey to the Center of the Earth will be featuring our Glymur womens softshell as well as backpacks. Who knows what lies ahead for Fraser and his team, but at least they will be well prepared. Even the earth's core is no match for 66 North Outerwear!

About 66°North
66°North Ltd. is among Iceland’s oldest manufacturing companies. It was established in the year 1926 and has throughout the decades been a leading producer and innovator in the making of working clothes used on sea and land, made for the toughest outdoors working conditions on the planet. In the past decade, 66°North has leveraged its expertise into a wide selection of outdoor clothing for sports and leisure. It has received numerous awards for its designs and marketing campaigns.

The company’s staff today numbers more than 300 people. It operates 9 shops in Iceland under the names of 66°North and Iceland Gift Store, as well as a shop in Latvia and two shops in Lithuania. Furthermore the 66°North brand is sold in retail stores in Europe and North America.

For further information about 66°North visit our international website, http://www.66north.com/.